Top 8 Reasons Why You Need A Personal Brand for Your Business.
by Uju Onuegbu
The value of personal brand is something that businesses in Nigeria are slowly starting to realize. This is because personal branding is an essential part of marketing and growing a business.
The Nigerian ecommerce space continues to grow and expand. There are thousands of online businesses quite unlike before. With the increased competition, it becomes difficult for small businesses to gain entrance, make sales and grow their business.
What then? Should you dump that great product/service you have? Of course not!
There is a saying in sales, “people buy YOU and not really your product.” They buy into who you are and what you represent. Your personal brand is YOU.
This means that if you want to ensure rapid growth for your business (online or otherwise), you’re going to need a strong reliable personal brand.
By nurturing a strong personal brand, you make sure that your potential customers recognize who you are and associate you with your business in a positive manner.
That being said, here are top reasons why your business can benefit from a vibrant personal brand.
1. Business Integrity
Your personal brand is the easiest way to establish an honest relationship with your followers. Therefore, it is essential that you don’t try to be someone or something that you are not.
Having a trustworthy and straightforward image earns the trust of your customers and makes it comfortable for them to reach out to you. Integrity is one of the main aspects of your brand, and it results in loyalty.
More than that, it shows how brand can make or break your business.
2. You Become More Visible.
When you engage in personal branding, you automatically become more accessible and more visible to your online audience. People can find you with a simple Google search or interact with you on your various marketing channels.
It’s difficult to overstate the importance of visibility when it comes to ecommerce. You want people to know why you are the best choice.
Becoming more visible can be scary for many entrepreneurs. They feel exposed and worry about making a mistake that could hurt their businesses’ reputations.
Just be deliberate with the things you share with your online audience and remember to respect your own boundaries as well as those of your loved ones.
3.Your Credibility Will Grow
Credibility is extremely important for your business. The more credibility you have, the more likely people will buy your products.
How to build credibility?
Share valuable, information-rich contents with your audience. You can use your brand to educate people who are interested in what you know and what you do.
It is not as easy as it sounds, you will need personal branding strategies. But, once you get a hang of it, you’ll find it easier to connect with people and to share your knowledge with them.
4. You Attract Clients Instead of Chasing them.
Do you find yourself chasing clients? Or, after you have your initial meeting with a client, they suddenly disappear and not get back to you? Yes, it happens to me too.
A strong personal brand is like a magnet for business. It will attract more business than you know what to do with, but it won’t happen over night. First build your brand and every other customer you need will be added upon you…(Business 2:4)😜
When your personal brand is attractive, opportunities will find you. Customers, clients, vendors, and even companies looking to hire, will find you and reach out to you.
5. You Get to Choose Clients.
Working on your personal brand not only gives you more clients, it also gives you better quality clients.
As you grow your brand and become more successful in your field, you attract the more successful and better-known names in your field (and other fields) too!
Success attracts success. And with better clients to work with, you now have the freedom to choose only the ones you like.
6. You Set Your Own Price.
Along with a strong and attractive personal brand comes higher demand for your services. And the more in demand you are, the higher your asking price becomes. It’s the basic law of demand and supply.
This puts you in a better position when it comes to negotiating your price with a client.
A quick way to increase your asking fee or value is to work in a specific niche of your industry. By establishing your brand in that specialized field, you can focus more and achieve better returns for your clients. And the bigger your returns are for them, the higher the fee you can charge.
7. Access to Bigger and Better Network
“Your network determines your net worth.” Does this cliche ring a bell?
Well in business, who you know or the type people you have access to, have a strong correlation on how much you make or how high your value is. And a strong personal brand increases quality of your network. It gives you access to exclusive networks.
Today, it’s much easier to build a personal brand, using readily available social media platforms.
If you can commit to a post a day on all your social media platforms over the next few months. You’ll meet interesting people that have similar interest. Such associations can help strengthen your brand.
8. You Can Leverage Your Network
As you grow your online brand, you’ll develop an ever-growing network of people in your niche, potential customers, and existing customers.
This network can become a huge asset when it comes to growing your business and expanding.
Having a network of people at your disposal can become extremely valuable when you want to launch a new product or take your business in a new direction.
Furthermore, people in your network will share your content with their own audiences, which means that you will reach people you couldn’t have targeted otherwise.
Your personal brand is your most important asset for getting your name out, showcasing your business, products and services, and building associations with other brands.
It is your main tool for defining your mission and goals, and staying true to who you are as an entrepreneur. Make use of various marketing strategies to get your personal brand known to the public, earn more followers, and grow your business.
If you have any questions or suggestions please, leave a comment below
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May 20, 2019
May 14, 2019