by Uju Onuegbu
WHAT IS PERSONAL BRANDING?
This is an ongoing process of developing and establishing your “unique persona” which is created around your name, career, or business. It is a unique combination of your skills, values and personality. Personal branding therefore, is how you present your unique attributes to the world. Your brand when effective gives you an edge and allows you to build trust with prospective clients and employers.
You must note that, your personal brand is more than just your brand statement. It is your reputation – the perception of you held by people. Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room” It is the combination of personal attributes, values, drivers, strengths, and passion that differentiate you from your peers and the competition.
Your brand is simply who you are and what you have to offer. It is what makes you stand out and what attracts people to you, your products or services.
WHY DO YOU NEED A BRAND?
Developing your Personal brand is a proactive way of controlling your career or business development and how you’re perceived in the market place (which is basically online now).
Just being another hair stylist or makeup artist is not going to allow you to stand out. When you don’t stand out, you will have to compete against every other stylist around. Which is not good for pricing. Again, you might get lost in the crowd. To be successful in today’s economy you have to specialize; you have to become an ‘expert’ in your chosen niche.
Finally, a strong personal brand impacts your ability to get the right opportunities: career, business, relationships, recognition. Your personal brand helps those assessing you to determine if they should hire you or do business with you.
HOW TO BUILD A PERSONAL BRAND
Choose a niche: Decide what you want to be known for, and what your brand will stand for. Learn all there is to learn and become an expert. Always be updated to the changing trends in your niche. For example, know the latest hair styles if you’re a hair stylist.
Build a platform: It could be on a website or social networks. Create and publish contents that help your target audience. Teach and share knowledge that demonstrates your expertise and reinforces your personal brand.
Be yourself: Find your own style and use it to build a following on the web and social media. You don’t have to do what everyone else is doing. Whether you’re an introvert or extrovert, use your innate strengths to attract the job or clientele you desire.
TIPS TO CREATE YOUR PERSONAL BRAND PERSONA
Use these tips to create a strong personal brand persona that you can always refer to when it comes to creating materials that support your brand.
Identify your core strengths and skills
What do you do and what do people want you to do for them? What are the functions and responsibilities you excel at? By answering these questions, you clarify and note your core strengths. The possibilities are endless, it could be any of the suggestions: Analyzing, collaborating, leading, empowering others, mentoring, selling, innovating, managing conflict, defining needs, writing, listening, communicating.
Identify your personality:
This can be as easy as the way you talk, your sense of humor or how you organize things. Take a few moment and answer this question; what do you think attracts people to you?
It could be your ability to tell jokes or stories, your wisdom, etc. Whatever it is, use it to your advantage.
Describe you brand:
What are your top brand attributes? Choose adjectives that best describe what your brand is about especially when you’re crafting your personal brand statement. Here are some suggestions: Collaborative, resilient, connected, precise, enterprising, genuine, accessible, genuine, etc.
Project your core values:
When it comes to your brand what are your values? Your values are your guiding principles. These could be being the best in calmness, in decisiveness, in honesty, in integrity, in pragmatism, sensitivity, structure, teamwork, sharing, vitality, zeal, etc. Your actions online or offline must project your core values.
Know your target Audience:
Create your personal brand messages around keywords and contents that will resonate with your target audience.
Developing a great personal brand doesn’t happen overnight. It’s takes time and effort to uncover and define your personal brand, but its worth it. Before you launch that product or campaign, it is imperative that you communicate your purpose and mission to your audience in a genuine way. With an effective personal brand, you stand a better chance against the competition.
May 14, 2019