How to Launch Your Brand Online: Seven Simple Strategies That Work.
by Uju Onuegbu
To successfully launch your brand online you need a solid product launch strategy. If you’re like most people, chances are that you’ve made series of posts on your social media networks. But, the only reactions you get are just few likes, probably from your family and friends. On bad days no reactions at all.
You have created an awesome product you believe would solve problems (maybe end world hunger). You even went ahead and developed an amazing personal brand . What could be the problem?
It takes more than just a nice brand and a good product to break into the internet space. Because, there are people already offering or doing the same thing as you!
In this post, I will take you through some strategies that will help you launch your products/services online successfully.
1. Create A Unique Selling Point.
The first step towards launching your dream online business is having a clear knowledge of what you’re going to do differently. This is the foundation of everything.
Start off by getting really clear on who your ideal clients are and what they’re most struggling with right now. Then create an amazing offer that is the perfect solution for their big problem and put a premium price on it.
For example, since wigs hit the market it has been selling. The hitch though is that a lot of people who use wigs don’t know how to take care of it. Therefore, if you want your brand to stand out. You can offer to give an after sell service by taking care of any such glitch.
2. Plan Your Brand Launch.
When launching online, have specific goals and targets in mind. And plan towards it. Review these goals and targets regularly to learn what’s working and what’s not.
Some important parts to be accounted for in planning your brand launch includes:
- Inventory, payment, and shipping processes for sales.
- A marketing plan that resonates with your brand.
- How to build and sustain a vibrant social media presence.
Launching a new product/service can be a thrilling thing, therefore many start up businesses are impatient to see it happen. However, you’ve spent countless hours creating your business and your brand, so you need to spend time planning an exciting launch, as well.
A well-developed strategy will help your grand opening or your product launch go off without a hitch.
3. Know your audience.
Your goal is to develop a strategy for your launch that will get your company in front of as many eyes as possible, but you also want to make sure those eyes belong to your target audience.
It’s no use promoting your business to people who aren’t going to be remotely interested in it. So, get to know who your potential buyers are, and what’s important to them.
One of the ways to do that is to research what your competitors’ audience is like, as well. Find out whom they’re targeting and how they’re promoting their business: Your goal is to get an idea of how you can capture some of that attention, or on the flip side, find out what niche they might be missing out on, then go after that market
4. Build anticipation.
You can make your brand launch an exciting, can’t-miss event for your audience even on a low budget. To build anticipation for your brand, create in a little mystery to tease your audience; lets say you already planned to launch your brand in two weeks time on Facebook.
You can drop subtle hints one day at a time by creating visual contents that stir up excitement or create a countdown timer. Spend quality time and resources to create quality visuals of your products. Use beautiful images and infographics. And make sure they are sharable.
The more excited and curious people get about your business, the better. You’ll have a swarm of activity on launch day, with people coming to check out what you’ve been hinting at for weeks.
5. Focus on Social Networks That Promote Your Brand.
For small businesses the easiest way to create an online buzz is through social media channels. There are a lot of social networks but the top four include: Facebook, Twitter, LinkedIn and YouTube. It is imperative to carefully select which social media networks fit your brand and focus on them.
Start with the ones you’re familiar with and grow from there. Spend time to research which tools (Ads, Automation tools, etc.) will reach your target audience and which ones you can feasibly spend on.
Starting with a few social media networks helps you to keep track of progress and thus, know where your main audience are, which will turn help you to build a strong following.
6. Find Influencers.
This is pretty difficult for some people, because some of the so-called influencers are snubs. Don’t be discouraged, there are still a lot of them who will be willing to help your brand. You need influencers.
Find Influencers who are respected in your field and build relationship with them. Fastest way to do that is to interact with them on their posts. Once there is a relationship, ask them to help advertise your products/services.
Due to their popularity, the content they post will be well received among their followers. When they put in a good word about your product, your reputation increases by association. Reaching out to influencers will double your efforts.
7. Hold contests and giveaways.
Contests and giveaways are some of the most successful methods to create buzz for a new product before its launch. This method will help you increase the awareness and reach for your brand. As a result, your brand can experience a rapid growth in the number of followers on your social media channels. In general, contests are fun, and people will be more likely remember your brand.
So come up with a contest that is relevant to your product. For instance, if your brand promotes organic skincare, the contest can be “What is your daily skincare routine challenge?” Organic skincare enthusiasts would be eager to participate.
In conducting giveaways, you can ask your followers to tag their friends or families or share and talk about your product on their social media handles to win a prize. It could be recharge cards or a sample of your products.
To launch a brand online and to achieve your sales and revenue targets, you need to successfully create enough buzz about your new product before its launch. Following these easy-to-implement strategies will help you to excite and encourage consumers to talk about your product even before you release it. Which will guarantee sales on the D-day.
If you have questions or you need help launching your brand. Please, leave a comment below.
May 20, 2019
May 14, 2019